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ISBN: 9781408264300 Year: 2011 Publisher: Harlow Pearson Education
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Year: 1969 Publisher: London Academic press
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ISBN: 9781133587675 1133587674 1473715334 Year: 2015 Publisher: Stamford, Conn. Cengage Learning
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This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, Second Edition, will serve you well in the classroom and help you develop the knowledge and skills to succeed in the dynamic world of modern business.
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ISBN: 007030520X 9780070305205 Year: 1977 Publisher: New York McGraw-Hill
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ISBN: 0471078514 0471859168 9780471859161 9780471078517 Year: 1986 Publisher: New York Wiley
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ISBN: 0130169722 9780130169723 Year: 2001 Publisher: Upper Saddle River, N.J. Prentice Hall
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